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Storyology 2015 has ended
Storyology is Australia’s premier festival of media and storytelling. Register and see the full site at walkleys.com/storyology15/. Bookmark the mobile site at storyology15.sched.org/mobile. And follow the conversation on Twitter at #Storyology.

Program updates for Friday: 
- Sydney Morning Herald’s innovation editor, Stephen Hutcheon, is replacing Conal Hanna on the Tiny screen, big disruption: Mobile-first strategies, and Amy O’Leary will not be appearing.
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avatar for Lyndal Byford

Lyndal Byford

Australian Science Media Centre
Media manager
@AusSMC

Lyndal has an Honours Degree in biotechnology from Flinders University and a Graduate Diploma in Science Communication from the Australian National University. She has over 15 years’ experience in communicating science in a range of settings including science museums, within the pharmaceutical industry and in media relations. Lyndal worked at the UK Science Media Centre as its inaugural engineering press officer before returning to Australia in 2007 to take up the Media Manager role at the Australian Science Media Centre. Lyndal regularly speaks at public forums on science media relations and has written for publications including Crikey, ABC, and News Corp Australia. Lyndal was also a member of Inspiring Australia’s Science and the Media Expert working group for the Federal Department of Innovation, Industry, Science and Research.

A career moment I’m proud of is …
I once did a media briefing for the Queen and David Attenborough – that is an audience that’s hard to top. 

Something or someone I’m inspired by is …
Prof Tania Monroe – she’s an amazing scientist who can explain the complex world of photonics with drive and enthusiasm – she also manages to juggle career and three kids with astounding levels of energy.

The time/place I’m most creative is …
After a coffee. 

A kind of innovation that excites me is …
Faecal transplants. For some reason I’m a bit obsessed. 

Other storytellers I admire are …
Ed Yong (science journo/blogger), Robyn Williams (national living treasure), Prof John Long (the world’s most enthusiastic palaeontologist), Elise Andrew (founder of I f*cking love science). 

I would advise my 15-year-old self …
Start a Facebook group called “I f*cking love science”. Also do not get a perm or a fringe.

At Storyology I can’t wait to share …
Why I like faecal transplants.

The Storyology session I’m looking forward to is …

The innovator’s dilemma: Who has the write stuff?