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Storyology is Australia’s premier festival of media and storytelling. Register and see the full site at walkleys.com/storyology15/. Bookmark the mobile site at storyology15.sched.org/mobile. And follow the conversation on Twitter at #Storyology.

Program updates for Friday: 
- Sydney Morning Herald’s innovation editor, Stephen Hutcheon, is replacing Conal Hanna on the Tiny screen, big disruption: Mobile-first strategies, and Amy O’Leary will not be appearing.
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avatar for Jeremy Gilbert

Jeremy Gilbert

The Washington Post (US)
Director of strategic initiatives
Twitter @jeremygilbert, Instagram @jeremygilbert 

As director of strategic initiatives at The Washington Post, Jeremy leads the newsroom to identify, create, and execute unique digital products and storytelling experiences. He reimagined election night experiences, created the Post‘s first virtual reality stories, built a freelance network that changes how the Post covers national stories and is launching a new leadership vertical. Jeremy works closely with the engineering, product design, graphics, audience, analytics and advertising teams. And he is working on new business opportunities for the newsroom. Before joining the Post he helped National Geographic develop and deploy its digital strategy and was an associate professor teaching media product design, interactive storytelling, web and print design tools and techniques for Medill and the Segal Design Institute at Northwestern University. He also served in the Medill administration as the director of technology and space design. Previously Jeremy led The Poynter Institute in rethinking and redesigning its industry-leading website and served as an art director at a couple of newspapers.

Gilbert in six words: Journalists must admit: we need customers. 

Tell us a bit about you. How did you get to where you are today? What led you to become a storyteller?

I have always admired journalism and loved great stories. I have not always been a professional journalist, but bouts in other industries and working as a professor refuelled my passion for newsroom-based storytelling. Drawing on varied past experiences helps me think differently about our craft and that, plus incredibly supportive leadership at The Post, gives me the opportunities to experiment and explore that I have now.


A career moment I’m proud of is …

That I showed up the next morning after breaking The Post’s national election map.


Something or someone I’m inspired by is …

The relentless curiosity of my two young sons. They force me to re-examine my beliefs about the world and to remember the value of asking why about everything.


The time/place I’m most creative is …

When looking at the work of designers and storytellers who have nothing to do with journalism. Physical objects, affordances can be wonderful models for digital interaction.


A kind of innovation that excites me is …

Cross-disciplinary projects that bring together unlike thinkers to produce products that challenge consumer expectations.


Other storytellers I admire are …

Matt Thompson of Snarkmarket and the Atlantic, Aron Pilhofer of the Guardian, freelancers Jonathan Harris and Nicholas Felton plus many, many more.


I would advise my 15-year-old self …

Not to worry about learning to drive — Elon Musk & company will take care of that.


At Storyology I can’t wait to share …

Not only the solutions but also the questions that are driving the team at The Post to continually improve and change.


The Storyology session I’m looking forward to is …

Dan Archer’s Building a world: Immersive visual storytelling