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Storyology is Australia’s premier festival of media and storytelling. Register and see the full site at walkleys.com/storyology15/. Bookmark the mobile site at storyology15.sched.org/mobile. And follow the conversation on Twitter at #Storyology.

Program updates for Friday: 
- Sydney Morning Herald’s innovation editor, Stephen Hutcheon, is replacing Conal Hanna on the Tiny screen, big disruption: Mobile-first strategies, and Amy O’Leary will not be appearing.
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avatar for Isabelle Oderberg

Isabelle Oderberg

Australian Red Cross
National social media lead
Twitter @yodaberg, Instagram @isyode

Isabelle Oderberg is national social media lead for Australian Red Cross. Previously she was National Social Media Editor, News Corp Australia and Australia’s first social media editor (for Melbourne’s Herald Sun) with a severe emotional dependence on Twitter and Facebook and an unparalleled background in online and real-time news. Her previous roles include founding news editor of Business Spectator (and later interviews editor and China commentator), lead mining writer for AAP, spot news deputy and beat reporter for Dow Jones Newswires in London and a stint on the online desk at Reuters, also in London.

Isabelle Oderberg in six words:
I don't fit in your box. 

Tell us a bit about you. How did you get to where you are today? What led you to become a storyteller?

I have been a journalist and storyteller my whole adult life. I enjoy finding new ways to disseminate information and be part of an educational and democratic process.

A career moment I’m proud of is …

Every young journalist I’ve ever trained. And there are many.

Something or someone I’m inspired by is …

My partner, who came from a difficult start to complete his Masters in Journalism and now works as a journalist and researcher at the University of Melbourne.

The time/place I’m most creative is …

All the time, every day. But often when I’ve had some wine.

A kind of innovation that excites me is …

Something that makes stories come alive and makes information more easily accessible to the audience. Innovation for innovation’s sake makes Isy a sad puppy.

Other storytellers I admire are …

Too many to name. But not usually the same storyteller twice.

I would advise my 15-year-old self …

Know your value, always defend it and don’t let people [read: men] push you around.

At Storyology I can’t wait to share …

Anything and everything!

The Storyology session I’m looking forward to is …

Building Engagement with Social Media (Jim Roberts)