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Storyology is Australia’s premier festival of media and storytelling. Register and see the full site at walkleys.com/storyology15/. Bookmark the mobile site at storyology15.sched.org/mobile. And follow the conversation on Twitter at #Storyology.

Program updates for Friday: 
- Sydney Morning Herald’s innovation editor, Stephen Hutcheon, is replacing Conal Hanna on the Tiny screen, big disruption: Mobile-first strategies, and Amy O’Leary will not be appearing.
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Amy O'Leary

Upworthy
Editorial director
@amyoleary

Amy O’Leary is the editorial director for Upworthy. Previously, she worked for The New York Times in a range of roles for seven years. In 2014, she was on the team that wrote the Times‘s Innovation Report. She has been a reporter, a multimedia producer, a digital editor for news and helped manage print-digital newsroom integration. Before coming to the Times, Amy worked in public radio at This American Life and elsewhere. Her work is best described as digital journalism strategy, new approaches to storytelling and trends in reader behavior that impact news organizations’ effectiveness and reach. She has spent her career focused on narrative structure, attention management, and how principles in each discipline are applied to new platforms, and she frequently speaks on those subjects both nationally and internationally.