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Storyology is Australia’s premier festival of media and storytelling. Register and see the full site at walkleys.com/storyology15/. Bookmark the mobile site at storyology15.sched.org/mobile. And follow the conversation on Twitter at #Storyology.

Program updates for Friday: 
- Sydney Morning Herald’s innovation editor, Stephen Hutcheon, is replacing Conal Hanna on the Tiny screen, big disruption: Mobile-first strategies, and Amy O’Leary will not be appearing.
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avatar for Adele Ferguson

Adele Ferguson

The Age
Investigative journalist
@adele_ferguson

Adele Ferguson is a multi-award winning senior business writer and columnist for leading Fairfax newspapers The Age, The Sydney Morning Herald and The Australian Financial Review. She is also the author of best-selling unauthorised biography Gina Rinehart: The Untold Story of the Richest Woman in the World. Prior to joining Fairfax, Adele was a senior commentator with The Australian. She has also worked at BRW magazine as deputy editor and chief business commentator, leading many major investigations into the corporate sector. Adele has a bachelor of economics and a bachelor of arts from Adelaide University.

Ferguson in six words: Always digging. Never daunted. Never defeated. 

Tell us a bit about you. How did you get to where you are today? What led you to become a storyteller?

I have a strong sense of social justice which motivates me to stand up for people. I believe in the common good and shining a light on wrongdoing and that is what attracted me to journalism.


A career moment I’m proud of is …

Exposing wrongdoing inside the Commonwealth Bank of Australia’s financial planning division. It brought change across the financial services sector and forced the CEO of CBA to open up a compensation scheme to thousands of customers who had been ripped off.


Something or someone I’m inspired by is …

Whistleblowers. They risk their livelihoods and reputations to do the right thing.


The time/place I’m most creative is …

First thing in the morning, when my head is clear.


A kind of innovation that excites me is …

Twitter for its immediacy.


Other storytellers I admire are …

Sarah Ferguson, Kate McClymont, Joanne McCarthy, Pamela Williams, Andrew Rule and so many others. We have fantastic journalists in Australia.


I would advise my 15-year-old self …

Not to wait for other people to give me permission to do things


At Storyology I can’t wait to share …

Why business journalism is important.


The Storyology session I’m looking forward to is …

Kate McClymont’s and Sarah Ferguson’s as they always have something exciting to talk about. They are both inspiring and have achieved so much.

My Speakers Sessions

Friday, November 13
 

09:10