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Storyology is Australia’s premier festival of media and storytelling. Register and see the full site at walkleys.com/storyology15/. Bookmark the mobile site at storyology15.sched.org/mobile. And follow the conversation on Twitter at #Storyology.

Program updates for Friday: 
- Sydney Morning Herald’s innovation editor, Stephen Hutcheon, is replacing Conal Hanna on the Tiny screen, big disruption: Mobile-first strategies, and Amy O’Leary will not be appearing.
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Thursday, November 12 • 15:10 - 15:55
Lightbulb moment: Five lessons you can learn right now from Storyful
When Aine Kerr saw big news stories playing out on social media rather than the prestigious newspapers that employed her, she jumped ship for the Dublin-based startup Storyful. There she’s had the full startup experience – from being unable to replace the lightbulbs to having more than 90 staff globally. In pursuit of new revenue streams, Aine led Storyful’s expansion into viral video. She’ll talk about what media companies can learn about sustainability from Storyful’s growth story, and about journalists’ role in the business side in the new media economy.

Speakers
avatar for Aine Kerr

Aine Kerr

Managing editor, Storyful
@ainekerr | | Áine Kerr is managing editor of Storyful, the first social media agency in the world. Áine oversees the company’s editorial operations in Sydney, Hong Kong, Dublin and New York across news, public partnerships, viral, trends and brands. Storyful has built its reputation in mining the social web for high value user-generated content. The agency discovers, verifies, acquires and distributes content to the... Read More →


Thursday November 12, 2015 15:10 - 15:55
The Big Screen (Cinema 1) The Chauvel, 249 Oxford St, Paddington NSW 2021