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Storyology is Australia’s premier festival of media and storytelling. Register and see the full site at walkleys.com/storyology15/. Bookmark the mobile site at storyology15.sched.org/mobile. And follow the conversation on Twitter at #Storyology.

Program updates for Friday: 
- Sydney Morning Herald’s innovation editor, Stephen Hutcheon, is replacing Conal Hanna on the Tiny screen, big disruption: Mobile-first strategies, and Amy O’Leary will not be appearing.
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Thursday, November 12 • 12:00 - 12:55
The following: Building engagement with social media
Forget follow-for-follow. Engagement is a commitment, and your readers want to know you. Learn how to harness the power of social media to build a community, and how a social presence can feed into your storytelling.

Speakers
avatar for Jim Roberts

Jim Roberts

Executive editor & chief content officer, Mashable
Twitter @nycjim, Instagram @nycjim | | Jim Roberts is Mashable’s executive editor and chief content officer. Jim manages Mashable’s editorial team and oversees editorial strategy and operations. Previously he was executive editor of Reuters Digital, where he managed the editorial news and opinion team for Reuters’ consumer sites and mobile platforms. He joined Reuters in February 2012, coming from the New York... Read More →


Thursday November 12, 2015 12:00 - 12:55
The Theatre (Cinema 2) The Chauvel, 249 Oxford St, Paddington NSW 2021