Storyology 2015 has ended
Storyology is Australia’s premier festival of media and storytelling. Register and see the full site at walkleys.com/storyology15/. Bookmark the mobile site at storyology15.sched.org/mobile. And follow the conversation on Twitter at #Storyology.

Program updates for Friday: 
- Sydney Morning Herald’s innovation editor, Stephen Hutcheon, is replacing Conal Hanna on the Tiny screen, big disruption: Mobile-first strategies, and Amy O’Leary will not be appearing.
Friday, November 13 • 11:30 - 12:30
Harnessing analytics, engagement and social media (booked out)
Become the digital first media operator your organisation needs to understand its audience. Do the terms “top line metrics” and “deeper data” leave you cold and confused? Overwhelmed by “page views”, “unique browsers”, and “time on site”? Learn what data really matters – and why. Dave Earley gives you the tools, terminology and tactics to interpret the data. What you do with it – that’s journalism. This session is now booked out.

avatar for Dave Earley

Dave Earley

Audience editor, Guardian Australia
@earleyeditionDave Earley is audience editor for Guardian Australia, a role that involves ensuring The Guardian’s quality content reaches the widest possible audience across all platforms. This is done by combining traditional news judgement with extensive use of editorial analytics to deepe... Read More →

Friday November 13, 2015 11:30 - 12:30
Director's Suite (Downstairs) The Chauvel, 249 Oxford St, Paddington NSW 2021