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Storyology is Australia’s premier festival of media and storytelling. Register and see the full site at walkleys.com/storyology15/. Bookmark the mobile site at storyology15.sched.org/mobile. And follow the conversation on Twitter at #Storyology.

Program updates for Friday: 
- Sydney Morning Herald’s innovation editor, Stephen Hutcheon, is replacing Conal Hanna on the Tiny screen, big disruption: Mobile-first strategies, and Amy O’Leary will not be appearing.
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Friday, November 13 • 10:10 - 11:05
Storytelling for a cause: Non-profits, advocacy and public interest
Non-profits and NGOs rely on telling their stories to achieve their goals – be it fundraising, advocating for policy or change, or raising awareness. While digital and social media offer brilliant new ways to connect directly with stakeholders and potential supporters, you have to find a way to stand out. What role can rich multimedia storytelling play, and how can you do it on a non-profit budget? Our panel will explore the importance of trust and brand personality, and present some best-practice examples.

Moderators
avatar for Kim McKay AO

Kim McKay AO

Executive director & CEO, Australian Museum
@kimcoral | | Kim was appointed Director & CEO of the Australian Museum in April 2014, the first woman to take up this role in the history of Australia’s first museum. Immediately prior to this she served for two years as one of the Museum’s Trustees. Kim’s international career in social innovation, marketing, communications and management spans over 30 years. She is an environmentalist, the co-author of five books and... Read More →

Speakers
avatar for Matt Levinson

Matt Levinson

Communications manager, Sydney Lord Mayor Clover Moore
@matt_levinson | | Matt Levinson is Communications Manager for Sydney Lord Mayor Clover Moore. With experience in media, campaigning and politics, he spent two years as Communications Director for Australia’s top digital campaigner GetUp, after a previous stint with the Lord Mayor. His previous roles include managing communications for CSIRO’s climate and cities research, and as a radio broadcaster for FBI Radio and Radio National... Read More →
avatar for Kate Moore

Kate Moore

Media and Communications Manager, UNICEF Australia
@katiecrackernut | | Kate Moore is UNICEF Australia’s media manager. She has spent 20 years in print and online news, starting as a country journalist and working through the ranks to be a sub editor, section editor and news producer, most recently for News Limited’s stable of Sydney community titles. She also holds a non-executive director role and key leadership position within Girl Guides NSW & ACT. Kate is a step-parent to... Read More →
avatar for Isabelle Oderberg

Isabelle Oderberg

National social media lead, Australian Red Cross
Twitter @yodaberg, Instagram @isyode | | Isabelle Oderberg is national social media lead for Australian Red Cross. Previously she was National Social Media Editor, News Corp Australia and Australia’s first social media editor (for Melbourne’s Herald Sun) with a severe emotional dependence on Twitter and Facebook and an unparalleled background in online and real-time news. Her previous roles include founding news editor... Read More →

Sponsors

Friday November 13, 2015 10:10 - 11:05
The Theatre (Cinema 2) The Chauvel, 249 Oxford St, Paddington NSW 2021