Storyology 2015 has ended
Storyology is Australia’s premier festival of media and storytelling. Register and see the full site at walkleys.com/storyology15/. Bookmark the mobile site at storyology15.sched.org/mobile. And follow the conversation on Twitter at #Storyology.

Program updates for Friday: 
- Sydney Morning Herald’s innovation editor, Stephen Hutcheon, is replacing Conal Hanna on the Tiny screen, big disruption: Mobile-first strategies, and Amy O’Leary will not be appearing.
Friday, November 13 • 10:10 - 11:05
Storytelling for a cause: Non-profits, advocacy and public interest
Non-profits and NGOs rely on telling their stories to achieve their goals – be it fundraising, advocating for policy or change, or raising awareness. While digital and social media offer brilliant new ways to connect directly with stakeholders and potential supporters, you have to find a way to stand out. What role can rich multimedia storytelling play, and how can you do it on a non-profit budget? Our panel will explore the importance of trust and brand personality, and present some best-practice examples.

avatar for Kim McKay AO

Kim McKay AO

Executive director & CEO, Australian Museum
@kimcoralKim was appointed Director & CEO of the Australian Museum in April 2014, the first woman to take up this role in the history of Australia’s first museum. Immediately prior to this she served for two years as one of the Museum’s Trustees. Kim’s international career in social... Read More →

avatar for Matt Levinson

Matt Levinson

Communications manager, Sydney Lord Mayor Clover Moore
@matt_levinsonMatt Levinson is Communications Manager for Sydney Lord Mayor Clover Moore. With experience in media, campaigning and politics, he spent two years as Communications Director for Australia’s top digital campaigner GetUp, after a previous stint with the Lord Mayor. His previous roles inc... Read More →
avatar for Kate Moore

Kate Moore

Media and Communications Manager, UNICEF Australia
@katiecrackernutKate Moore is UNICEF Australia’s media manager. She has spent 20 years in print and online news, starting as a country journalist and working through the ranks to be a sub editor, section editor and news producer, most recently for News Limited’s stable of Sydney community ti... Read More →
avatar for Isabelle Oderberg

Isabelle Oderberg

National social media lead, Australian Red Cross
Twitter @yodaberg, Instagram @isyodeIsabelle Oderberg is national social media lead for Australian Red Cross. Previously she was National Social Media Editor, News Corp Australia and Australia’s first social media editor (for Melbourne’s Herald Sun) with a severe emotional dependence on Twitter and Facebook and... Read More →


Friday November 13, 2015 10:10 - 11:05
The Theatre (Cinema 2) The Chauvel, 249 Oxford St, Paddington NSW 2021